The size of the market opportunity for POLY4 is framed in three key areas – as a substitute for existing products, to supply a growing multinutrient demand and as a premium product – and is outlined below.
Product substitution opportunities
The contestable market opportunity for POLY4 as a substitute for existing products will be 376 Mtpa in 2018, far in excess of the Project's 20 Mtpa full production capacity.
Market growth potential
The increasing demand for key attributes of POLY4, such as its suitability for use on chloride sensitive crops and its ability to address sulphur and magnesium soil deficiencies, accounts for a total 130 Mtpa of POLY4 demand potential.
The demand for premium, multinutrient fertilizers, like POLY4, continues to lead the global fertilizer market in terms of demand and exceptional performance in the field.